Selection of an objective will limit what ad types / bid strategies you can use in your campaign to the most appropriate for your chosen objective.

This means when creating a campaign the first thing you will have to decide is what you want to achieve from your campaign. Over the last few years LinkedIn have introduced ‘objective based’ advertising to streamline the campaign creation process. Whilst a lot has been done to streamline usability of the platform, to new and even experienced users alike certain elements can still be confusing.Īs a LinkedIn Advertising Agency, we’re here to help clear up the confusion and walk you through creating a campaign with a few tips and tricks that will allow you to start generating high quality B2B leads. Think Google Ads might be a better fit for your B2B PPC strategy? Check here. LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in 200 countries & regions worldwide, makes LinkedIn ads a powerful tool for B2B advertisers looking to get their ads in front of the right people.

Linkedin b2b